Fifi Awards

I love fragrance. If you’ve ever had the pleasure of talking to a perfumer, also known as a ‘nose’, you’ll understand that perfumery is often considered more of an art than a science. Every year, the Fragrance Foundation hosts an awards event attended by both industry associates and celebs. This year, the host of the show was Jane Lynch (aka Sue from Glee) and from all accounts, she brought the house down. The awards are handed out for a whole bunch of reasons including packaging and technical breakthroughs. This year’s winners are below.

Fragrance of the Year

Luxe Women: Tom Ford Violet Blonde – Tom Ford Beauty
Luxe Men: Gucci Guilty Pour Homme – P&G Prestige 
Nouveau Niche Women: Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty
Nouveau Niche Men: Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty 
Broad Appeal Women: Heidi Klum Shine – Coty Inc.
Broad Appeal Men: curve appeal for men – Elizabeth Arden
Specialty Brand Women: Anthropologie 1922 Lily Sanguine Eau de Parfum – Inter Parfums USA
Direct To Consumer Men: Comme une Evidence Green – Yves Rocher North America Inc. 

“Consumer’s Choice” Award

Women: Victoria’s Secret Angel – Victoria’s Secret Beauty
Men: Bath & Body Works Signature Collection for Men Classic – Bath & Body Works 

Best Packaging of the Year

Luxe Women: Prada Candy Eau de Parfum Spray – PUIG USA
Luxe Men: John Varvatos * USA – Elizabeth Arden
Broad Appeal Women: Victoria’s Secret Angel – Victoria’s Secret Beauty
Broad Appeal Men: curve appeal for men – Elizabeth Arden

Media Campaign of the Year

Women: Coco Mademoiselle – Chanel
Men: Gucci Guilty Pour Homme – P&G Prestige
Bath & Body Line of the Year: Acqua di Gioia – Giorgio Armani Beauty
Interior Scent Collection of the Year: 34 boulevard Saint Germain – diptyque 

Perfume Extraordinaire of the Year

International Flavors & Fragrances for New York Oud, Bond No. 9 New Yor

 

Fragrance Hall of Fame 

Women: 24 Faubourg – Hermès, Beauté Prestige International
Men: Acqua di Gio, Giorgio Armani Beauty

 

Elizabeth Taylor Fragrance Celebrity of the Year

Justin Bieber – Someday

 

2012 Hall of Fame Recipient

Gabrielle “Coco” Chanel
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