Taiki Group, a premier, global leader of skin care and make-up beauty tools, products and packages has developed what it claims is the first anti-microbial mascara. The rise of interest in natural and “green” cosmetic products has created a bit of a quandary for cosmetic formulators, especially with regard to preservative systems.
Cosmetic products need to not only work, but also contain enough preservatives to ensure that the user is safe and the product doesn’t get contaminated easily. Although there have been some developments on the raw materials side in terms of effective natural preservatives, the most effective, and trusted, ingredients are synthetic.
EcoG+ is the anti-microbial resin included in the mascara’s packaging rather than the actual formulation and, according to the beauty news sites, is a groundbreaking discovery for cosmetic scientists.The largest safety concern women have regarding make-up application is for their eyes. “It only made sense to introduce EcoG+ for an eye product. Risk of eye infections has a negative impact on mascara sales and some common preservatives can be irritating. Creating the first mascara that has no preservatives, yet is still safe to use is revolutionary,” states Jim Perry, President and CEO, Taiki USA.
For years, Taiki has been looking for a method to safeguard packages. By incorporating silver and silica, this patented process has afforded Taiki a break-through in packaging technology. “With EcoG+, the package provides preservative protection, and the silica allows for a 40% – 70% reduction in use of petrochemical resins,” confirms Perry.
“We are extremely excited about the introduction of EcoG+. It has taken years to deliver a product that improves safety and is in the right direction for the environment. Consumers want effective products, but they also want safe products. We are also introducing EcoG+ in Lip Gloss Tubes, Jars and Functional Containers for make-up and skin care uses,” add Perry.