Urban Decay has announced that it will not pursue its plans to enter into the Chinese market. This follows after the company came under fire when it originally announced that, in spite of controversial regulations which require companies to conduct animal testing before products are sold on the market, it would pursue entry into the Chinese market.
According to Urban Decay’s website, it “is a cruelty-free brand and is committed to ending animal testing. We do not test our finished products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals”.
“After careful consideration of many issues, we have decided not to start selling Urban Decay products in China. While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products – our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.”