I love brands that launch new concepts. The beauty industry has been around for so many years that when something new comes out, it’s like a breath of fresh air or the first big thunderstorm in Jozi after a long, dry winter.
Well-known spa and nail bar Sorbet has just opened the first drybar in South Africa. For those of you who, like me, don’t (or didn’t) know what a drybar is, it’s a hair salon that focuses entirely on styling. No cuts or colours, just styling. It’s a concept that has been around for a few years in the US and the fabulous team at Sorbet recently brought it to SA shores. I, for one, am thrilled.
Keeping with the Sorbet and bar theme, there is a menu of treatments you can choose from – all named after typical ice-cream flavours. Most of the styles costs R140 – except the Lemon Twist (R280), Tutti Frutti (R100) and Double Dip (R180) – but all of them are affordable and the price includes a wash. The price is also the same no matter what length your hair is. You can also add on extras like treatments (R185) from the L’Oréal Professional, Redken, Mizani and Veaudry ranges, or a 10-minute head massage (R50), or even grab a quick mani or pedi (they stock Essie and Gelish). Did I mention the complementary Wifi and champagne? Yes, champagne.
The store is designed like a “bar” so the stations have a space between you and the mirror where your stylist slash “bartender” can give you a quick consult and discuss any hair concerns. They’re all trained at L’Oréal Professional and can advise you on anything from style to products. You can also stock up on hair care products or the Sorbet Bath and Body range and, best of all, you can get Clicks Clubcard points on all purchases.
The style menu includes: Vanilla (standard blowout with a little bit of volume); Espresso (sleek and chic); Rocky Road (lots of curls); Amaretto (the beachy look); Honey Comb (the bigger the better); Rum and Raison (short and punchy); Lemon Twist (up, up and away) and Tutti Frutti (for the little ones aged 10 and under).
The first Sorbet Drybar opened in August in the Dunkeld West Shopping Centre on the corner of Bompass Road and Jan smuts Avenue and I was lucky enough to be treated to a little spoil at the launch. I recently got myself a new shoulder-length blunt cut so asked my fabulous stylist to show me what I can do to change up the style a bit. I got the Rum and Raisin look with a few curls and flicks here and there and was thrilled with how quick and easy it was. She also advised me on the latest L’Oréal and Redken products that would help with my main hair concern: fine, thin hair.
Stylist’s Tip: When shampooing your hair, do it twice, especially if you’re using salon products. The first wash gets rid of the layer of dirt, grease and grime from the day while the second one allows active ingredients in the shampoo to penetrate the hair shaft. It’s the same theory as exfoliating before using a face mask and one I hadn’t thought about before. She also recommended conditioning my hair from mid-length down and not massaging right into the roots. This stimulates oil production and can cause fine hair like mine to get greasy quicker.
The Sorbet Drybar is ideal for special functions like a gala dinner or friend’s wedding. They manage to squeeze so much pampering into such a small amount of time that you truly feel like you’ve stepped out of a fashion shoot. It’s also a great place to meet up with a friend for a quick catch up over coffer while getting a blowout, or as a treat for your mom, sister and or best friend. I can see myself using it for everything from a post-deadline pick-me-up to a thank-you-for-housesitting gift, or even as a venue for a girls’ day out.
Sorbet Drybar Dunkeld, 011 325 2921, email email@example.com