Gwyneth Paltrow joins Max Factor

News sites are buzzing with the announcement that actress Gwyneth Paltrow has signed with cosmetic company Max Factor as the new face of the brand.

Pat McGrath, global creative design director for Max Factor says, “I tasked 11 of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer.” McGrath then took those ideas and created seven different looks, which will appear in the campaign. Each look will be based around three “hero” Max Factor products.

“This campaign is a real celebration of Max Factor make-up artistry and we’re hoping it will act as inspiration for other women to find the glamour statements that are right for them,” says Esi Eggleston Bracey, vice president of Max Factor.

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