Lamelle launches e-zine Lapelle

Local skin care manufacturer Lamelle Research Laboratories recently launched its new digital magazine, Lapelle. As much as I love print, I’m also really into the digital realm (read: I’m a big nerd who loves to play on her laptop). In fact, with my background in magazines, it’s an area I really want to move into myself.


I’ve tried a few digital mags before but have to say that Lapelle really is easy to use. It’s designed in such a way that you get an intro to a bunch of topics and can then click on icons for more information. There are also loads of competitions that you can click through to for entry – simple and easy.

The e-zine allows you to  browse through its pages, view videos and interact with nearly everything you see. There’s also a handy “How to Navigate lapelle” piece on the contents page.

The mag also includes exclusive promotional offers you can redeem at your spa. Simply click the Spa Rewards button on the top right hand of any page in
the magazine.

Content isn’t just about promoting Lamelle – there’s loads of useful info as well which makes it much nicer than just reading a simple product brochure. There’s also an icon you can click on to “Ask the Experts”.

I really love the new Lapelle and hope others to do. It’s a great example of what you can do when you take your company into the digital marketing sphere.

Click on the link below to check it out for yourself:


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