The name says it all. This new moisturiser from Purelogicol is chock-a-block full of lovely antioxidants and what’s a good anti-ageing (or any skin care product, in my opinion) without antioxidising properties?
This was my first foray into the world of Purelogicol and I’ve been suitably impressed. The tub is packaged like a premium product should be – all silver and shiny with a very chic minimalist feel. Although I’m not usually a fan of tubs (they’re easier to contaminate by constantly dipping your fingers into it than when packaged in a tube), but this product comes with a nifty scoop that helps eliminate that problem. It also gives it the added feel of being a luxury product and totally adds to The Experience.
But moving on swiftly from the marketing spiel. The formulation is brilliant. Although the product originally feels quite heavy and a little greasy on my super dry skin, it’s quickly absorbed leaving me with a dewy, balanced, well moisturised skin. I’m extremely fussy about what I use on my skin in the morning – it has to be something that doesn’t feel like an oil slick under my make-up and this made it feel perfectly primed for my primer. Also, the sunscreens which give it that SPF don’t leave your skin feeling oily or give it that white tinge I find some products leave. Oh, and it smells divine – fresh and citrusy.
I love it when companies and their PRs send me copious amounts of info on the formulation and product ingredients. Although I try to maintain a balance between the science-y stuff and my personal opinion, sometimes the science wins out. I’ve tried to keep it brief but there’s a lot of info on this product so see below for ingredients and details on what they do.
Trylagen: during ageing, collagen gradually declines. The active peptides and proteins in Trylagen are clinically proven to boost collagen types I, III and IV. Studies demonstrate a 128% increase of collagen I synthesis after 15 days and an 81% increase of collagen IV synthesis.
Pepha-Protect: this skin protective ingredient contains naturally-occurring vitamins, carbohydrates and amino acids such as citrulline. This purified watermelon extract from the Kalahari Desert helps protect the skin’s DNA against daily UV stress.
Pomegranate extract: this deeply nourishing oil is rich in vitamin C, polyphenol/flavonoids and punicic acid (polyunsaturated fatty acids). These deliver powerful antioxidant benefits to the skin, and help alleviate dry skin. It also brightens the skin and promotes cellular regeneration.
Nanovitamin F: composed of two fatty acids, linoleic acid and alpha-linoleic acid, this antioxidant helps cellular regeneration of the membranes and tissues. Its molecule has a diameter of less than 250nm allowing for superior absorption and penetration in comparison to standard vitamin F.
Nanovitamin A: an antioxidant that aids healthy skin reproduction and helps reverse the signs of photodamaged skin.
Nanovitamin C: a collagen-boosting antioxidant which provides protection. It also helps brighten the skin tone and reduces pigmentation.
Nanovitamin E: also an antioxidant, it has soothing properties which helps improve skin healing and provides essential moisture.
Hyaluronic acid: hyaluronic acid is a type of polysaccharide called a glycosaminoglycan. It can be found within the skin’s collagen. It has powerful, moisturising properties that soothe dry, damaged skin. Hyaluronic acid holds around 1 000 times its weight in water. It actively reduces pore size, tightens skin, and visibly reduces fine lines and wrinkles.
Pseudocollagen: this is a glycoprotein extracted from traditional brewers yeast by a controlled process that preserves its high molecular weight and structure, enabling it to offer moisture-binding and film-forming properties to the skin. It locks in essential moisture, and gives skin an immediate tautening effect.
Grapeseed oil: a potent antioxidant naturally containing proanthocyanidins which help stimulate collagen synthesis and improve skins elasticity. It also promotes wound healing.
Green tea extract: green tea contains polyphenols that offer powerful antioxidant protection. One of the polyphenols is epigallocatechin gallate (EGCG). It’s known to be 200 times more powerful than vitamin E for neutralising free radicals. It helps reduce inflammation in the skin, and has a powerful action on collagenase; a collagen-reducing enzyme that breaks down collagen. Methylxanthines contained in green tea also stimulate skin microcirculation, which helps improve skin tone and texture.
Lime oil: lime oil invigorates the senses and lifts the mood. It has antiseptic properties, which helps prevent and clear pimples.
Jojoba oil: Jojoba plants produce a seed that contains 40-60% liquid wax. The oil is readily absorbed into the skin, and helps prevent moisture loss.
Sweet orange oil: acts as a powerful antiseptic and anti-inflammatory, helps improve skin luminosity, and refreshes and energises the senses.
Bladderwrack seaweed: stimulates and improves circulation while oxygenating the skin. It revitalises, firms and balances the natural moisture levels and is also known to nourish, hydrate, and promote cellular regeneration. It contains 60 trace elements and over 12 minerals like amino acids, calcium, folic acid, zinc, magnesium, iodine, pantothenic acid, niacin and vitamins A, B1, B2, B6, B12, E and K.
Aloe vera: aloe vera has antibiotic, astringent, and skin soothing properties. It contains a total of 70 essential ingredients; including most vitamins, minerals, enzymes, proteins and amino acids.
So when I say it’s chock-a-block full of antioxidants, it really, really is! It’s priced at R835 for a 50ml tub (with a scoop!) and is available at Edgars in Gateway, V&A Waterfront, Sandton City, Eastgate, Melrose Arch, Clearwater Mall, Woodlands Boulevard and Blackheath Cresta. Or can call 012 567 1059 to find your nearest stockist. The company is also on Twitter @PureLogicolSA.