The launch was typical C&E – held in the tearoom at the Design Quarter, we were spoilt with goodies and a quick presentation over tea (or coffee!) and scones. Aside from the goodie bag with products from the new range, as well as a teaser for some upcoming launches, we also got to take home a rose bush to plant in our gardens.
The new Evelyn Rose Collection is exquisite. It has been re-imagined and reworked into a softer, more delicate translation of the rose originally created by expert David Austin over two decades ago. One of the reasons that I love this brand so much is that it’s taken its old English heritage and managed to make it more accessible to a younger, more modern market today. For a brand that prides itself on history, it’s managed to remain relevant to its customer base and even garnered more fans from the younger market segments.
It’s a classic story that’s epitomised in the Evelyn Rose collection. This isn’t the rose slash geranium combo you associate with old grannies and powder rooms. It’s far more delicate and sensual, giving a romantic, feminine feel to the collection. Rose has never been one of my favourite scents but I’m currently carrying around the solid perfume with its rose-engraved packaging in my handbag and can’t get enough of the fragrance.
Evelyn Rose EDP 50ml – R900
Evelyn Rose Body Lotion – R375
Evelyn Rose Bath and Shower Gel – R350
Evelyn Rose Body Cream – R600
Evelyn Rose Solid Perfume – R550
Evelyn Rose Hand Therapy – R350